News, Opinion, Resources

Training is too lazy and needs to be held to account, says our new director

Communications consultant Emily Murphy-Wearmouth has joined us as partner to help communications agencies change their approach to learning and development.

Three classic pitfalls of PR writing – and how to avoid them

Good PR writing requires a unique set of skills and is one of the most challenging bits of the job. Improve your content writing skills with these tips.

The 20 percent of life hacks that do 80 percent of the work

There’s no end to the range of life hacks that you’ll see being recommended online. You only need a small number of critical changes to make a big impact.

Who is Emily Murphy-Wearmouth?

Emily has been one of our subject experts for the last three years and joins us this month as a partner. We asked her to tell us the story of her career.

Seven rules for holding good meetings

Meetings can feel like a waste of time, soaking up hours and getting in the way of work. It doesn’t have to be that way, writes Amy Gallo.

Time either flies or it crawls. Here’s why

Do the first couple of hours of the day fly by? Different people can judge an extended period of time as lasting anything from a third to nearly triple its duration.

Is it ever a good idea to pitch by phone instead of email?

With email and social media beginning to take over as the preferred channels for contacting media, the telephone pitch is rapidly falling out of fashion. But pitching on the phone has some unique benefits, says Ann Wright.

Here’s why perfectionism stops you from doing great work

To do great work you have to admit to your faults and vulnerabilities, argues Brené Brown, the author of Daring Greatly.

Working less might make you more productive

Do you question today’s always-on, workaholic culture and what it’s doing to our health and our productivity? Try working less to deliver more.

Getting inbound enquiries is like watching paint dry

Many people think PR consultants have journalists they can call on to place clients’ content, regardless of its quality. If only it were that simple. Good media relationships need time – just like a paint job.

Back to work: How to keep the holiday feeling at work and perform better

By now, most people are back at their desks after their holidays, and there’s that unmistakable cloud of gloom hanging in the air – but you don’t have to get caught under it. Keep the holiday feeling by continuing the habits you formed while you were away.

Why there’s more to creative than metrics

There’s an ever greater pressure to assign metrics to creative work, across marketing, media and advertising – but by driving out the element of human emotion it misses the point.

Deal with these issues to make remote working productive

Being able to connect with colleagues through instant messaging and collaborate on documents in the cloud has made remote working an option for more of us than ever, but we need to plan around the downsides to make it productive.

Why I love training – Guy Clapperton

The reason I became a part-time trainer, as well as a journalist in 2002, was very straightforward. I’d just had a bank statement and was therefore about to reach for the brandy and revolver (but realised I didn’t have either and couldn’t afford them). The phone went; it was Microsoft’s PR people, asking whether I offered media training

The worst four-letter word of all? It’s ‘v***’

What's the worst four-letter word?

When I’m reviewing a copywriter’s work, there’s often a particular word that leaps out at me as the most offensive expletive on the whole page: ‘very’. Expletives include more than swear words. They’re defined as words that add no meaning to a sentence, other than to communicate the strength of the writer’s feelings. Which means […]

How to create a time management system for your company

How to create a time management system for your company

Employers expect their people to have a good handle on their time by default. That’s a lovely wish, but it’s also the reason I spend a lot of my time teaching people how to manage theirsWhile I like my productivity courses, I’d really love to see companies preventing time management problems instead of trying to fix individuals through training.

Henshall Centre changes hands

Henshall Centre has a new owner – our director of learning, Liton Ali, completed a buyout on 2nd June 2017. Having started in 1988, our founders, Keith and Maureen Henshall retired, leaving us as one of the UK’s leading PR training companies. Liton continues our mission to make the communications community more motivated, successful and […]

Neuroscience for learning – don’t believe the neuro-hype

There’s a vast amount of information available right now about neuroscience in the world of learning and training. As trainers, coaches and development specialists, we’re all excited by how it might apply to us, but differentiating the ‘neuromyths’ and ‘neuro-hype’ from valuable information can be hard.

If a journalist rejects your pitch – is it worth another go?

Did you get a big fat no from a journalist when you pitched a story? If so, don’t take it personally. It may not be a ‘hard no’.

Don’t just resolve this January, plan to achieve

Writing resolutions

What did you resolve to do at work this year? Something drastic like change careers? Or look for a new job?

Being a charity trustee – meaningful voluntary work that pays back

If you haven’t volunteered because you don’t like the idea of stuffing envelopes or rattling collection boxes – you’ve got the wrong idea. Charitable organisations have sophisticated business needs with limited budgets to meet them.

The ten-minute persona-creator

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Creating audience/reader personas can take months, but we’ve got a tool (from our content marketing courses) that will help you make them in minutes.

Our new PR coach: Nicole Love-Lloyd

Our new PR coach Nicole Love-Lloyd has joined us to run PR strategy and crisis communications workshops .

SOSTAC – a PR planning system

SOSTAC Planning System

SOSTAC is a simple and brilliant marketing plan structure that is easily adapted for PR.

Managing my time better – after the course

LinkedIn’s Lucy Wren recently joined our time management workshop. Find out what she learned.

Are you managing total Muppets?

If you think you’re managing an “absolute Muppet”, don’t think you can’t do anything about it.

Use surveys to tell compelling stories

Surveys are an evergreen PR tool. But are you using them properly?

PR Degree vs PR Experience

Bournemouth University graduate Lena Palmer has one of the UK’s best PR degrees, but has it helped her much at work?

Ask the trainer – Guy Clapperton on writing

When he’s not writing for big-name publications such as New Statesman, freelance journalist, author and trainer Guy Clapperton runs various writing and media skills workshops. I asked him some of your questions about good writing.

How to match PR writing with journalists’ work

People often ask me how “PR writing” differs from other writing. At base, it doesn’t; both disciplines aim to tell a story as effectively as possible. PR writers simply have to adjust their work to match a journalist’s writing process rather than their end product. For both journalism and PR, understanding how the audience want […]

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