With email and social media beginning to take over as the preferred channels for contacting media, the telephone pitch is rapidly falling out of fashion. But pitching on the phone has some unique benefits, says Ann Wright.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/AdobeStock_120429275.jpeg36485472Ann Wrighthttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngAnn Wright2017-09-25 12:47:542017-09-28 11:47:41Is it ever a good idea to pitch by phone instead of email?
https://henshallcentre.co.uk/wp-content/uploads/2017/09/idletime.jpg11252000Michael Simonhttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngMichael Simon2017-09-18 13:39:082017-09-18 13:39:08Working less might make you more productive
https://henshallcentre.co.uk/wp-content/uploads/2017/09/Woman-writing-threeclassicpitfalls.jpeg20033000Fiona Lewishttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngFiona Lewis2017-09-12 08:11:502017-09-12 08:11:50Three classic pitfalls of PR writing – and how to avoid them
Many people think PR consultants have journalists they can call on to place clients’ content, regardless of its quality. If only it were that simple. Good media relationships need time – just like a paint job.
By now, most people are back at their desks after their holidays, and there’s that unmistakable cloud of gloom hanging in the air – but you don’t have to get caught under it. Keep the holiday feeling by continuing the habits you formed while you were away.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/Stock-computerholiday-1000.jpg5001000Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2017-09-05 13:10:542017-09-07 11:23:24Back to work: How to keep the holiday feeling at work and perform better
There’s an ever greater pressure to assign metrics to creative work, across marketing, media and advertising – but by driving out the element of human emotion it misses the point.
https://henshallcentre.co.uk/wp-content/uploads/2017/08/creativemetrics-1024x685.jpg6851024Henshall Centrehttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngHenshall Centre2017-08-31 15:19:482017-08-31 15:19:48Why there's more to creative than metrics
Being able to connect with colleagues through instant messaging and collaborate on documents in the cloud has made remote working an option for more of us than ever, but we need to plan around the downsides to make it productive.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/remoteworking3.jpg32644896Henshall Centrehttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngHenshall Centre2017-08-24 07:34:292017-09-13 10:41:23Deal with these issues to make remote working productive
The reason I became a part-time trainer, as well as a journalist in 2002, was very straightforward. I’d just had a bank statement and was therefore about to reach for the brandy and revolver (but realised I didn’t have either and couldn’t afford them). The phone went; it was Microsoft’s PR people, asking whether I offered media training
https://henshallcentre.co.uk/wp-content/uploads/2017/08/C18F7FD6-8285-4EA9-A05A-9ADDDBEA5293.jpg30244032Guy Clappertonhttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngGuy Clapperton2017-08-17 07:30:582017-08-17 07:35:06Why I love training - Guy Clapperton
When I’m reviewing a copywriter’s work, there’s often a particular word that leaps out at me as the most offensive expletive on the whole page: ‘very’. Expletives include more than swear words. They’re defined as words that add no meaning to a sentence, other than to communicate the strength of the writer’s feelings. Which means […]
https://henshallcentre.co.uk/wp-content/uploads/2017/08/Very.jpg15002000Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2017-08-15 14:15:162017-08-17 13:36:54The worst four-letter word of all? It's 'v***'
Employers expect their people to have a good handle on their time by default. That’s a lovely wish, but it’s also the reason I spend a lot of my time teaching people how to manage theirsWhile I like my productivity courses, I’d really love to see companies preventing time management problems instead of trying to fix individuals through training.
https://henshallcentre.co.uk/wp-content/uploads/2017/06/watcher.jpg7801300Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2017-06-22 14:23:202017-06-22 16:37:06How to create a time management system for your company
Henshall Centre has a new owner – our director of learning, Liton Ali, completed a buyout on 2nd June 2017. Having started in 1988, our founders, Keith and Maureen Henshall retired, leaving us as one of the UK’s leading PR training companies. Liton continues our mission to make the communications community more motivated, successful and […]
https://henshallcentre.co.uk/wp-content/uploads/2017/06/Henshall-Centre-Liton-Ali-e1498053072772.png366933Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2017-06-22 07:00:342017-06-26 06:21:21Henshall Centre changes hands
There’s a vast amount of information available right now about neuroscience in the world of learning and training. As trainers, coaches and development specialists, we’re all excited by how it might apply to us, but differentiating the ‘neuromyths’ and ‘neuro-hype’ from valuable information can be hard.
https://henshallcentre.co.uk/wp-content/uploads/2017/04/brain.jpg7381300Stella Collinshttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngStella Collins2017-04-12 08:10:292017-04-12 08:12:20Neuroscience for learning - don't believe the neuro-hype
Did you get a big fat no from a journalist when you pitched a story? If so, don’t take it personally. It may not be a ‘hard no’.
https://henshallcentre.co.uk/wp-content/uploads/2017/02/NO.jpg6891172Ann Wrighthttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngAnn Wright2017-02-03 12:33:392017-02-03 14:08:22If a journalist rejects your pitch - is it worth another go?
What did you resolve to do at work this year? Something drastic like change careers? Or look for a new job?
https://henshallcentre.co.uk/wp-content/uploads/2017/01/Screen-Shot-2017-01-22-at-13.56.54.png11541766Midge Bennetthttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngMidge Bennett2017-01-22 14:01:072017-01-22 14:01:07Don't just resolve this January, plan to achieve
If you haven’t volunteered because you don’t like the idea of stuffing envelopes or rattling collection boxes – you’ve got the wrong idea. Charitable organisations have sophisticated business needs with limited budgets to meet them.
https://henshallcentre.co.uk/wp-content/uploads/2016/11/trustees.jpg8011200Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2016-11-10 16:41:542016-11-10 17:25:07Being a charity trustee - meaningful voluntary work that pays back
SOSTAC is a simple and brilliant marketing plan structure that is easily adapted for PR.
https://henshallcentre.co.uk/wp-content/uploads/2016/10/SOSTAC_Planning_System.jpg411500Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2016-10-08 12:00:432017-06-28 12:30:50SOSTAC - a PR planning system
LinkedIn’s Lucy Wren recently joined our time management workshop. Find out what she learned.
https://henshallcentre.co.uk/wp-content/uploads/2016/09/IMG_9093.jpg30244032Lucy Wrenhttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLucy Wren2016-09-28 17:43:242016-10-27 08:19:24Managing my time better - after the course
If you think you’re managing an “absolute Muppet”, don’t think you can’t do anything about it.
https://henshallcentre.co.uk/wp-content/uploads/2016/04/img_8847.jpg30244032Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2016-09-18 12:45:162016-10-27 08:44:00Are you managing total Muppets?
When he’s not writing for big-name publications such as New Statesman, freelance journalist, author and trainer Guy Clapperton runs various writing and media skills workshops. I asked him some of your questions about good writing.
https://henshallcentre.co.uk/wp-content/uploads/2016/01/guy-drawing-a-triangle.jpg14751967Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2016-06-07 14:09:002017-05-22 13:08:31Ask the trainer - Guy Clapperton on writing
People often ask me how “PR writing” differs from other writing. At base, it doesn’t; both disciplines aim to tell a story as effectively as possible. PR writers simply have to adjust their work to match a journalist’s writing process rather than their end product. For both journalism and PR, understanding how the audience want […]
https://henshallcentre.co.uk/wp-content/uploads/2015/05/inverted-pyramid-writing.jpg6981245Guy Clappertonhttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngGuy Clapperton2016-05-18 17:56:082016-10-27 08:39:05How to match PR writing with journalists' work
Luke Murphy is well known for creative content production, influencer relations, user experience and design. You’ll find him teaching and speaking about social media, design and digital best practices at conferences around the UK and Europe.
https://henshallcentre.co.uk/wp-content/uploads/2016/05/meet-luke.jpg478800Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2016-03-29 11:13:132017-05-22 13:08:31Meet our trainers - Luke Murphy
Although its got big name users such as Cancer Research, Frank PR and Edelman; this PR tool was made by a couple of techies with no PR experience.
https://henshallcentre.co.uk/wp-content/uploads/2016/01/dsc_0465-copy1.jpg8311200Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2016-03-14 06:10:432017-06-08 13:25:05JournoRequests - what's it all about?
One of the most common questions a candidate will ask me at the end of an interview is “is this a good time to be looking for a new job?”
https://henshallcentre.co.uk/wp-content/uploads/2016/10/lookingfora.jpg8671300Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2016-01-26 17:03:382017-05-22 13:08:31When's the best time to look for a job?
‘Blue Monday’ depression isn’t real – it’s another corporate creation, like National Twerking Day,* but some journalists can’t get enough of it. You can come up with this kind of guff too; you just need to follow a good pseudo-scientific method. The Blue Monday story was created in 2005 by Sky Travel, a travel agent […]
https://henshallcentre.co.uk/wp-content/uploads/2016/01/screen-shot-2016-01-18-at-16.43.10.png12911945Liton Alihttps://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.pngLiton Ali2016-01-12 17:59:092016-10-27 08:41:29Create your own brand-sponsored-scientific-nonsense-fact day