https://henshallcentre.co.uk/wp-content/uploads/2017/09/Woman-writing-threeclassicpitfalls.jpeg 2003 3000 Fiona Lewis https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Fiona Lewis2018-02-20 08:11:502018-02-27 07:56:47Three classic pitfalls of PR writing – and how to avoid them
Good PR writing requires a unique set of skills and is one of the most challenging bits of the job. Improve your content writing skills with these tips.
https://henshallcentre.co.uk/wp-content/uploads/2017/11/ToDoList1.jpg 1330 2000 Michael Simon https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Michael Simon2018-02-13 10:18:132018-02-13 10:18:13The 20 percent of life hacks that do 80 percent of the work
There's no end to the range of life hacks that you'll see being recommended online. You only need a small number of critical changes to make a big impact.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/Meeting.jpg 1333 2000 Michael Simon https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Michael Simon2018-01-26 09:14:152018-02-13 10:20:26Seven rules for holding good meetings
Meetings can feel like a waste of time, soaking up hours and getting in the way of work. It doesn't have to be that way, writes Amy Gallo.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/Time.jpg 1439 2000 Michael Simon https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Michael Simon2018-01-11 09:04:412018-02-13 10:22:17Time either flies or it crawls. Here's why
Do the first couple of hours of the day fly by? Different people can judge an extended period of time as lasting anything from a third to nearly triple its duration.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/AdobeStock_120429275.jpeg 3648 5472 Ann Wright https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Ann Wright2017-12-12 12:47:542018-02-13 10:13:25Is it ever a good idea to pitch by phone instead of email?
With email and social media beginning to take over as the preferred channels for contacting media, the telephone pitch is rapidly falling out of fashion. But pitching on the phone has some unique benefits, says Ann Wright.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/meditation.jpg 806 1210 Michael Simon https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Michael Simon2017-10-20 09:49:212018-02-13 10:25:31Here's why perfectionism stops you from doing great work
To do great work you have to admit to your faults and vulnerabilities, argues Brené Brown, the author of Daring Greatly.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/idletime.jpg 1125 2000 Michael Simon https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Michael Simon2017-09-18 13:39:082017-09-18 13:39:08Working less might make you more productive
Do you question today's always-on, workaholic culture and what it's doing to our health and our productivity? Try working less to deliver more.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/watching-paint-dry.jpg 936 1300 Josie Herbert https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Josie Herbert2017-09-08 08:53:342017-09-11 10:28:18Getting inbound enquiries is like watching paint dry
Many people think PR consultants have journalists they can call on to place clients’ content, regardless of its quality. If only it were that simple. Good media relationships need time - just like a paint job.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/Stock-computerholiday-1000.jpg 500 1000 Liton Ali https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Liton Ali2017-09-05 13:10:542017-09-07 11:23:24Back to work: How to keep the holiday feeling at work and perform better
By now, most people are back at their desks after their holidays, and there’s that unmistakable cloud of gloom hanging in the air – but you don’t have to get caught under it. Keep the holiday feeling by continuing the habits you formed while you were away.
https://henshallcentre.co.uk/wp-content/uploads/2017/08/creativemetrics-1024x685.jpg 685 1024 Henshall Centre https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Henshall Centre2017-08-31 15:19:482017-08-31 15:19:48Why there's more to creative than metrics
There's an ever greater pressure to assign metrics to creative work, across marketing, media and advertising – but by driving out the element of human emotion it misses the point.
https://henshallcentre.co.uk/wp-content/uploads/2017/09/remoteworking3.jpg 3264 4896 Henshall Centre https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Henshall Centre2017-08-24 07:34:292017-09-13 10:41:23Deal with these issues to make remote working productive
Being able to connect with colleagues through instant messaging and collaborate on documents in the cloud has made remote working an option for more of us than ever, but we need to plan around the downsides to make it productive.
https://henshallcentre.co.uk/wp-content/uploads/2017/08/C18F7FD6-8285-4EA9-A05A-9ADDDBEA5293.jpg 3024 4032 Guy Clapperton https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Guy Clapperton2017-08-17 07:30:582017-08-17 07:35:06Why I love training - Guy Clapperton
The reason I became a part-time trainer, as well as a journalist in 2002, was very straightforward. I’d just had a bank statement and was therefore about to reach for the brandy and revolver (but realised I didn’t have either and couldn’t afford them). The phone went; it was Microsoft’s PR people, asking whether I offered media training
https://henshallcentre.co.uk/wp-content/uploads/2017/08/Very.jpg 1500 2000 Liton Ali https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Liton Ali2017-08-15 14:15:162017-08-17 13:36:54The worst four-letter word of all? It's 'v***'
When I’m reviewing a copywriter’s work, there’s often a particular word that leaps out at me as the most offensive expletive on the whole page: ‘very’. Expletives include more than swear words. They’re defined as words that add…
https://henshallcentre.co.uk/wp-content/uploads/2017/04/brain.jpg 738 1300 Stella Collins https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Stella Collins2017-04-12 08:10:292017-04-12 08:12:20Neuroscience for learning - don't believe the neuro-hype
There’s a vast amount of information available right now about neuroscience in the world of learning and training. As trainers, coaches and development specialists, we’re all excited by how it might apply to us, but differentiating the ‘neuromyths’ and ‘neuro-hype’ from valuable information can be hard.
https://henshallcentre.co.uk/wp-content/uploads/2017/02/NO.jpg 689 1172 Ann Wright https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Ann Wright2017-02-03 12:33:392017-02-03 14:08:22If a journalist rejects your pitch - is it worth another go?
Did you get a big fat no from a journalist when you pitched a story? If so, don't take it personally. It may not be a 'hard no'.
https://henshallcentre.co.uk/wp-content/uploads/2017/01/Screen-Shot-2017-01-22-at-13.56.54.png 1154 1766 Midge Bennett https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Midge Bennett2017-01-22 14:01:072017-01-22 14:01:07Don't just resolve this January, plan to achieve
What did you resolve to do at work this year? Something drastic like change careers? Or look for a new job?
https://henshallcentre.co.uk/wp-content/uploads/2016/11/trustees.jpg 801 1200 Liton Ali https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Liton Ali2016-11-10 16:41:542016-11-10 17:25:07Being a charity trustee - meaningful voluntary work that pays back
If you haven't volunteered because you don’t like the idea of stuffing envelopes or rattling collection boxes - you've got the wrong idea. Charitable organisations have sophisticated business needs with limited budgets to meet them.
https://henshallcentre.co.uk/wp-content/uploads/2016/11/lit.jpg 975 1300 Liton Ali https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Liton Ali2016-11-03 14:23:302016-11-11 11:03:48The ten-minute persona-creator
Creating audience/reader personas can take months, but we've got a tool (from our content marketing courses) that will help you make them in minutes.
https://henshallcentre.co.uk/wp-content/uploads/2016/10/SOSTAC_Planning_System.jpg 411 500 Liton Ali https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Liton Ali2016-10-08 12:00:432017-06-28 12:30:50SOSTAC - a PR planning system
SOSTAC is a simple and brilliant marketing plan structure that is easily adapted for PR.
https://henshallcentre.co.uk/wp-content/uploads/2016/04/img_8847.jpg 3024 4032 Liton Ali https://henshallcentre.co.uk/wp-content/uploads/2017/06/hc-logo.png Liton Ali2016-09-18 12:45:162016-10-27 08:44:00Are you managing total Muppets?
If you think you're managing an "absolute Muppet", don't think you can't do anything about it.