Use surveys to tell compelling stories

Surveys are an evergreen PR tool. But are you using them properly?

PR Degree vs PR Experience

Bournemouth University graduate Lena Palmer has one of the UK's best PR degrees, but has it helped her much at work?

Ask the trainer - Guy Clapperton on writing

When he's not writing for big-name publications such as New Statesman, freelance journalist, author and trainer Guy Clapperton runs various writing and media skills workshops. I asked him some of your questions about good writing.

How to match PR writing with journalists' work

People often ask me how “PR writing” differs from other writing. At base, it doesn’t; both disciplines aim to tell a story as effectively as possible. PR writers simply have to adjust their work to match a journalist’s writing process…

A Strategy Hack for Account Directors

Your client's bugging you for strategic responses but you're not quite sure what strategy is...

New Henshall Centre Course Certificates

We're about send some of our redesigned certificates to recent visitors. They're pretty.

Meet our trainers - Luke Murphy

Luke Murphy is well known for creative content production, influencer relations, user experience and design. You’ll find him teaching and speaking about social media, design and digital best practices at conferences around the UK and Europe.

JournoRequests - what's it all about?

Although its got big name users such as Cancer Research, Frank PR and Edelman; this PR tool was made by a couple of techies with no PR experience.

Create your own brand-sponsored-scientific-nonsense-fact day

‘Blue Monday’ depression isn’t real - it’s another corporate creation, like National Twerking Day,* but some journalists can’t get enough of it. You can come up with this kind of guff too; you just need to follow a good pseudo-scientific…

How Plasticine pigs teach delegation

Delegation can be a really boring subject in management training courses and one that most people lecture about. Here’s an activity we designed at Henshall Centre to make the most effective method of delegation unforgettable.

Looking for new trainers

We're looking for new trainers to deliver some of our existing courses and bring some new ideas. We also need coaches for the service we're launching next year.

Case Study - LinkedIn Communications Training

LinkedIn’s European Media Solutions team hired us to sharpen its communication skills in summer 2015. Our bespoke workshop taught the team catchy, simple 'hacks' that are easy to recall and use.