The ten-minute persona-creator

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Creating audience/reader personas can take months, but we've got a tool (from our content marketing courses) that will help you make them in minutes.
SOSTAC Planning System

SOSTAC - a PR planning system

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SOSTAC is a simple and brilliant marketing plan structure that is easily adapted for PR.

How Plasticine pigs teach delegation

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Delegation can be a really boring subject in management training courses and one that most people lecture about. Here’s an activity we designed at Henshall Centre to make the most effective method of delegation unforgettable.