Here's a guest planning a multimedia story on paper.

Effective Blogging for PR & Marketing

Good blogging's not just about writing. Learn to run an engaging online publication, from planning your content to publishing shareable posts.

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Duration
One day: 10am to 4pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES

After this workshop, you will know how to run a productive blog for your (or your clients’) brand that engages your target audience. You’ll learn techniques for coming up with a steady stream of blog ideas, creating content and planning. We’ll firmly discourage you from polluting the internet with crap content and guide you to publishing blog posts people care about.

Course content

Engage your audience

- Profile your audience and give them what they need
- Provide content in the most relevant, engaging and entertaining formats
- Learn to plan stories with the right structure and tell them well
- Use interviews and data to create shareable stories
- Improve your visual layout and accessibility to improve your content

Content planning and production

- Generate ideas quickly
- Create and run an editorial schedule
- Learn how to plan and develop multimedia content using various tools
- Curate content from the web and social media to boost your blog
- Use apps and gadgets to keep your blog updated

Writing techniques

- Write compelling headlines
- Learn techniques for writing brief copy
- Write good openings and endings
- Use a four-step writing process for efficiency

Who should attend?

The course is most suitable for people that don't blog for a living, such as:

- PR professionals and marketers
- SEO and digital marketing people
- Business spokespeople
- Entrepreneurs and founders

What to expect

You'll see a lot of examples of good blogging and get the chance to review your own blog with the course leader. The day is filled with activities rather than theory.

After the course

You’ll get a certificate, notes from the course, something to present to your colleagues and a two-week check-in from your trainer to make sure you remember the most important points.

Delivering your course

We can run this course just for your company. You just need a team of four to book us for a private session., contact us to find out more.

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Time
One day: 10am to 4pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES