The Effective Account Director
Creating strategies, having difficult conversations with clients and developing your team – juggling an account director’s responsibilities is tough.
This one day workshop is designed to help you become a super account director and inspirational team leader. You’ll leave the course as a more confident account director ready to take on your clients’ demands while getting the best out of your staff.
– Strategy and planning campaigns
– Measurement and evaluation techniques
– Managing and communicating with clients
Leading teams effectively
– Taking on the characteristics of a leader
– Coaching and mentoring people
– Delegating work properly
– Giving feedback and taking criticism
– Resolving conflict
Introduction to agency finance
– Profitability and charging
– Managing budgets