Essential PR Skills

Get a solid grounding in the principles of PR in one day. Working in a small group, you’ll learn practical PR techniques from setting PR objectives to pitching the media.

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Duration
One day: 10am to 4:30pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES

Learn basic PR skills through a mix of exercises, games and advice from a practising PR consultant. You'll finish this one-day PR skills workshop with a better understanding of how PR fits into the wider business and some useful processes to use at work.

What you will learn

Getting to grips with practical PR

- How brands gain trust, love and fame (and the opposite!)
- The essential goals of PR and how to achieve them
- How to create audience profiles for PR
- The basic elements of PR strategy and campaigns
- How PR integrates with marketing and other business functions

PR stories and content generation

- How to spot PR opportunities and create good stories
- How to use brand messaging in PR stories
- Key PR tactics explained
- An introduction to PR writing techniques
- Examples of successful PR campaigns and stories

Media and influencer relations

- How to use a media database effectively
- Working with a content calendar
- How the media and journalists work
- Understand influencers and pick the right targets
- Learn how to build good media relationships

PR channels

- An overview of content marketing
- Working with the ‘PESO’ media model
- Using social media to publish and share stories
- How to choose the right channels for your stories

 

What to expect

This one day introductory PR skills course delivers PR theory without boring or overloading people. It’s full of practical exercises and case studies that will help you understand the elements of successful PR.

Who should take this course?

- Marketers taking on PR responsibilities 
- PR executives in their first year of work 
- PR graduates that need practical PR skills 
- Content marketers that have not worked in PR
- People responsible for marketing at start-ups

You will find this useful if you’re in the first year of a PR role, currently crossing over to the sector, or working in content marketing or digital marketing and find yourself doing PR work.

After the course

You’ll get a certificate of completion that goes towards your professional development, notes from the course, useful resources to present to colleagues, and a check-in from the training director to make sure you remember the most important points and are applying them to your work.

Private courses

We can host this workshop for digital and content marketers that want to boost their impact by harnessing the power of PR. Contact us now to find out how we can adapt the course to your needs.

Testimonial

My initial lack of experience didn’t really seem to matter. It was such an open environment that I didn’t feel as though I couldn’t contribute. The training was paced really well, and although it was quite intense it never felt too much.

Emily Tatham, ReThink Group

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Time
One day: 10am to 4:30pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES