How to develop an effective PR/comms strategy

Do you need to come up with PR strategies from scratch? This workshop will introduce you to the core elements by taking you through the process of creating a draft strategy.

Book your place

  • Feb 06
    Wed, 6 Feb 2019
    • £399.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £399.00
Duration
One day: 10am to 5pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Contact our learning director

Course content

PR strategy essentials

- Align communications strategies with business goals and objectives
- Set meaningful goals and objectives
- Conduct and use research effectively
- Understand how communications and content fit the marketing mix

Manage strategies

- Profile audiences and influencers
- Set and use benchmarks
- Conducting communications audits
- Communicate and delegate the strategy

Bring the strategy to life

- Create and organise campaign messages
- Choose the best tactics and channels
- Allocate resources and budgets effectively

Measure and evaluate

- Develop an evaluation system – beyond AVE
- What you should and shouldn’t measure and report
- Use a reporting system (you’ll get the file later)
- Demonstrate commercial value to your company or clients

What to expect

The best way to pick up the theory is through experience. You'll
spend the day coming up with a PR strategy and will leave with templates that will make your strategies more effective.

Who attends?

- PR managers and senior communications staff
- Content and digital marketing managers
- Senior account managers and account directors

After the course

You’ll get a certificate, notes from the course and something to present to your colleagues.

Private courses, coaching and consultancy

We can run this course in-house or as one-to-one sessions. The course is run by PR strategists, so we can help you with your current work. Contact us to get a quote.

Price

£399 per person.

Book your place

  • Feb 06
    Wed, 6 Feb 2019
    • £399.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £399.00
Time
One day: 10am to 5pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Enquire