Search engine optimisation for PR and content marketing

Search marketing and SEO for PR - Introduction

Search engine marketing is becoming a key responsibility for marketing communications professionals - this course will help you get to grips with the basics so you know how to make a difference.

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Duration
One day: 10am to 5pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES

Search Engine Optimisation (SEO) can be baffling, but this course breaks it down especially for people in PR and content marketers. You’ll learn about the power you have to influence search engine results by building a brand’s content and profile online. An experienced content marketer will help you pick up the basic skills through simple explanations and activities.

The workshop will focus on the aspects of search you can affect with content marketing and PR activity, rather than filling your head with SEO theory that you may not have any use for. There’s a technical aspect to the subject, but we promise to make it simple and waffle-free.

Course highlights

- Introduction to search engines - what works and doesn’t work
- How to integrate search marketing into PR plans
- On-page versus off-page SEO decoded
- Keyword research and setting keyword priorities
- How to get Google to pick up web pages
- The dangers of duplicate content
- How fresh content helps search marketing

- Google’s search quality guidelines and how to use them
- The dos and don’ts of link-building
- Coming up with a search strategy
- Social media and SEO
- Introduction to Google analytics
- Understanding measurement
- Writing SEO copy formats
- SEO research and link-building tools

Learning outcomes

If your marketing communications team is not already under pressure to make an impact on search engine rankings, it will be soon. This course will equip you with the essential knowledge you need and useful tools that will help you integrate search into your work easily.

You will know how to deliver measurable results by focusing on the three key principles of search engine marketing: authority, trust and relevance.

While you will get a general overview of how on-site optimisation works, this course won’t teach you how to optimise a website.

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Time
One day: 10am to 5pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES