Creative Copywriting Techniques

Do you have plenty of writing experience but need to improve your style? Learn the techniques expert writers use to create engaging, creative and effective copy.

Book your place

  • Jan 10
    Thu, 10 Jan 2019
    • £425.00 excl. VAT
    Event is fullJoin waiting list
  • Mar 14
    Thu, 14 Mar 2019
    • £425.00 excl. VAT
  • Jul 09
    Tue, 9 Jul 2019
    • £425.00 excl. VAT
  • Nov 12
    Tue, 12 Nov 2019
    • £425.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £425.00
Duration
One day: 10 am to 4 pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Contact our learning director

This course will teach you simple ways to make your copy more powerful and professional.

Whether you are writing press releases or marketing emails, this course will help you write better copy and cope with the challenge of a constant copywriting workflow.

What will you get from this course?

• Techniques for writing brilliant copy from planning to the final edit
• Writing tips for marketing, brochures, PR copy, social media, leaflets, email, reports and quotes
• Individual help and feedback from the tutor

Subjects covered

• Writing persuasive copy
• Adapting to a brand’s voice and style
• Using idioms and clichés effectively
• Coming up with similes and metaphors and euphemisms
• Playing with words-rhyme, alliteration and puns

• Tricks that make your message stick
• Writing slogans and taglines
• Creating good headlines

• Practical grammar and punctuation
• Business and marketing language

• Creative briefings – write and deliver excellent briefs
• Brainstorming and generating good ideas
• Templates and processes for research, briefing and writing

Book your place

  • Jan 10
    Thu, 10 Jan 2019
    • £425.00 excl. VAT
    Event is fullJoin waiting list
  • Mar 14
    Thu, 14 Mar 2019
    • £425.00 excl. VAT
  • Jul 09
    Tue, 9 Jul 2019
    • £425.00 excl. VAT
  • Nov 12
    Tue, 12 Nov 2019
    • £425.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £425.00
Time
One day: 10 am to 4 pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Enquire