PR Content Writing Skills

Make your PR materials more powerful, no matter what you’re writing. Pick up a specialist approach to writing in a day.

Book your place

  • Jan 17
    Thu, 17 Jan 2019
    • £369.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £369.00
Duration
10am-4:00pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Contact our learning director

Learn to write engaging and persuasive messages quickly and clearly so your copy works towards marketing and communications objectives.

We guarantee that you’ll improve your writing style with simple techniques and personal coaching from a professional writer. Join this one-day writing course to improve your marketing communications, press materials, social media posts and content marketing copy.

Course content

- Learn to write brand messages
- Write to achieve PR objectives
- Use a four-step writing process for editorial copy
- Learn powerful editing techniques

Storytelling techniques

- Use hidden structures to write engaging stories
- How to make dull stories interesting and useful
- Profile your audience to deliver what they want
- Come up with different angles for various publications

Formats covered

- Media/influencer pitches
- Improving press releases
- Blogs/social media posts
- Compelling news stories
- Write promotional text

PR writing techniques

- Write for journalists and editors
- Understand thought-leadership copy
- Craft successful headlines
- How to source and write useful quotes
- Write for specific target audiences
- Pick up a brand’s voice and style

The learning experience

We don’t do PowerPoint-led yawn-fests, so expect a memorable day. Our course involves exercises, group-work and games to help you pick up techniques quickly. You’ll be in a group of eight or fewer so that we can give you the individual feedback and support you need.

Who is this course for?

- Communications professionals in their first three years of writing
- People crossing over from marketing to PR
- Digital marketers, content marketers, SEO types

After the course

You’ll get a certificate, notes from the course, something to present to your colleagues and a two-week check-in from your trainer to make sure you remember the most important points.

Private courses

We’ll run this as a closed course for your team if you send us four people or more. We can also bring it to your office. Call our learning director on 020 7164 6405 to make it happen.

Workshop Leader

Liton Ali writes marketing copy for a diverse range of brands - Wiley, Nando's and British Airways are some of his recent clients. He's also learning director at Henshall Centre, so he's responsible for making our courses as effective and enjoyable as possible.

Testimonial

Holly Allen

The PR writing course is brilliant for those wanting to improve their writing or have taken up PR as part of their role. Since completing the course, my writing and press liaison have significantly improved. This has led to a promotion at work.

Holly Allen, Pumpkin PR

Book your place

  • Jan 17
    Thu, 17 Jan 2019
    • £369.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £369.00
Time
10am-4:00pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Enquire