Digital PR Skills - Essentials

Get measurable results from taking your communications activity to digital platforms and social media.

Book your place

  • Jan 31
    Thu, 31 Jan 2019
    • £399.00 excl. VAT
    Event is fullJoin waiting list
  • Apr 25
    Thu, 25 Apr 2019
    • £399.00 excl. VAT
  • Jul 04
    Thu, 4 Jul 2019
    • £399.00 excl. VAT
  • Oct 02
    Wed, 2 Oct 2019
    • £399.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £399.00
Duration
One day: 10 am to 4:30 pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Contact our learning director

This one-day digital PR course will equip you with the skills you need to enhance your campaigns with online PR activity and content marketing tactics. You will understand the principles of content strategy and how to reach audiences through bloggers, social media and other digital channels.

Course content

The world of digital-first PR

- Get the best from earned, shared and owned media channels
- Fit digital and social activity around general PR strategy
- Attach your brand to communities and participate in conversations
- Understand search engine marketing principles

Influencer relations

- Use digital channels to connect with journalists, bloggers and others
- How to choose and approach the right influencers
- Create relationships through online interactions

Content - a practical guide

- Learn an efficient content marketing methodology
- Try some content production processes
- Find out how to incorporate video, images and audio in digital PR activity
- Learn from case studies and successful examples
- Create brand experiences across multiple channels

Social media and digital channels

- Understand the channels available and their benefits
- Prioritise digital channels and activities
- Tips for scheduling and publishing social content
- How to boost follows, likes, favourites and other engagement
- An overview of promoted and paid social content

Measurement and evaluation

- How to monitor and measure digital PR and content marketing
- Create reports and use our digital PR dashboard
- Adapt your PR reporting to include digital
- An overview of analytics

Automation, tools and apps

We’ll demonstrate apps that simplify and automate processes involved in content marketing, social media, and digital PR.

What to expect

You'll make a content plan, come up with story ideas and make some visual content during the day. If you’ve already got one, you can evaluate your own blog with the workshop leader to improve it and get inspiration.

Who should take this course

- PR people who need to adapt traditional PR strategy and practices
- Marketers that need to spread brand messages through digital media.
- Anyone taking on social media in PR.

After the course

You’ll get a certificate, notes from the course, something to present to your colleagues and a two-week check-in from your trainer to make sure you remember the most important points.

Delivering the course in-house

We can run this as an in-house workshop for teams of four or more. Contact our training director to discuss your options: 020 7164 6405.

Book your place

  • Jan 31
    Thu, 31 Jan 2019
    • £399.00 excl. VAT
    Event is fullJoin waiting list
  • Apr 25
    Thu, 25 Apr 2019
    • £399.00 excl. VAT
  • Jul 04
    Thu, 4 Jul 2019
    • £399.00 excl. VAT
  • Oct 02
    Wed, 2 Oct 2019
    • £399.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £399.00
Time
One day: 10 am to 4:30 pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Enquire