How to Create a PR Strategy (for agencies) - Online

This 90 minute PR strategy workshop will introduce you to the basics of PR strategy and planning. You’ll learn the essential frameworks you need to create processes successful and sustainable PR strategies tied to your clients’ business and marketing objectives.

The online PR strategy course will focus on practical processes you can use to create a PR strategy from scratch. The workshop leader will use examples and guide you through standard techniques.

Course content includes

• Establish meaningful PR goals and objectives based on business aims
• Research and assess a brand’s situation so you can set goals
• Communicate the strategy to your team and clients
• Turn a PR strategy into tactics and tangible work
• Include the right evaluation and measurement systems

Course outcomes

This workshop will give you more direction and control of PR activity. It will help you lead your team to success and give your clients good advice. After the course, you should be able to organise your PR ideas into a presentable plan and use some of the techniques used by expert PR strategists to make better decisions.