Account executive course

The Effective Account Executive

If you’re in your early years at an agency, this course will help you become a well-organised account handler who can easily handle multiple accounts and tasks. You’ll learn to be more productive, communicate professionally with clients and meet your managers’ expectations.

Book your place

  • Jan 22
    Tue, 22 Jan 2019
    • £399.00 excl. VAT
  • Mar 12
    Tue, 12 Mar 2019
    • £399.00 excl. VAT
  • May 15
    Wed, 15 May 2019
    • £399.00 excl. VAT
  • Aug 14
    Wed, 14 Aug 2019
    • £399.00 excl. VAT
  • Nov 20
    Wed, 20 Nov 2019
    • £399.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £399.00
Duration
One day: 10:00 am to 4:30 pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Contact our learning director

We’ll raise your awareness of how your daily tasks affect overall communications and show you processes that increase the quality of your work and make your job easier. This is an intensive one-day workshop run by an agency veteran who regularly collaborates with all levels of agency staff.

What you’ll learn

Organisational skills

  • Manage your workload across multiple accounts
  • Learn to create a plan and manage your daily workload
  • Manage your time and prioritise work
  • Run productive meetings
  • Support your team members
  • Improve your communication skills

Working with clients

  • Understand how to be a reliable key contact 
  • Learn to take and communicate requests
  • Creating and writing reports 
  • Presenting to clients

Media and influencer relations

  • Pitching stories - how to do it well
  • Understand how the media works 
  • Learn to tailor materials and stories
  • Using media database and editorial calendar

Essential PR/content skills boost

  • Understand content marketing, social and digital
  • Learn about the PR planning process
  • Improve your basic PR writing skills (briefings, client communications, media pitches)

What to expect

The one-day account executive course uses practical activities to teach theory and techniques. Expect group work, planning exercises, games, frank discussions and individual coaching. We limit the workshop to eight people so everyone gets the most from the coach.

Who the course is designed for

  • Account executives (or equivalent) in PR agencies
  • Senior account executives who have been promoted recently
  • Account handlers at marketing, digital and content agencies

Book your place

  • Jan 22
    Tue, 22 Jan 2019
    • £399.00 excl. VAT
  • Mar 12
    Tue, 12 Mar 2019
    • £399.00 excl. VAT
  • May 15
    Wed, 15 May 2019
    • £399.00 excl. VAT
  • Aug 14
    Wed, 14 Aug 2019
    • £399.00 excl. VAT
  • Nov 20
    Wed, 20 Nov 2019
    • £399.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £399.00
Time
One day: 10:00 am to 4:30 pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES
Interested in running this as a private or custom course?Enquire