PR course for startups

PR Essentials for Start Ups

Do you need to build and manage your brand’s reputation and attract new business with PR? Learn the basics of PR planning and tactics from a PR consultant that knows how to tackle the challenges of start-ups.

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Duration
One day: 10am to 5pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES

PR is about more than getting your name in the media. Good PR generates word-of-mouth marketing, referrals, social media mentions, inbound traffic and should ultimately help convert leads to sales.

Practical processes and templates galore

This one-day workshop will teach you the essential theory and processes you need to set yourself up for successful PR activity.

You’ll leave with templates for: 


  • A PR strategy
  • A PR planner
  • Audience Personas
  • A press release
  • A media database
  • Your brand messaging (for your USP)

Course topics

- PR explained - gaining trust, managing reputations and dealing with objections
- How to come up with a strategic PR plan
- Express your brand’s value using a ‘messaging matrix’
- Develop your unique selling proposition
- Identify your audiences and discover what will get their attention
- Tell your existing customers’ stories to new audiences
- Come up with PR stories and generate news

- Work with the media and generate press coverage
- Manage your media activity and identify press targets
- Find and work with ‘influencers’ in your field
- Come up with press pitches and understand press releases
- Use ‘content marketing’ and social media to reach your audience
- Use PR to boost your search engine ranking
- Select and work with an agency or freelancer

Workshop Leader

Liton Ali, PR and brand consultantBrand consultant Liton Ali works with start-ups in all kinds of business, both internally and externally, to help them build brands and connect with the right audiences.

He has both succeeded and failed in his own start-up journey and is now one of Henshall Centre’s owners. 

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Time
One day: 10am to 5pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES