Writing for the Web

Learn to write well-structured and engaging copy for online media in this one day course.You’ll learn to use the most appropriate style and will find out how to plan and structure your writing. Run by an experienced copywriter, our course content includes writing for mobile and social media channels.

Book your place

  • Nov 08
    Wed, 8 Nov 2017
    • £425.00 excl. VAT
Or call: 020 7164 6405

*10% discount for CIPR / PRCA members

Course Information

Time
One day: 10am to 4pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 SES
Interested in running this as a private or custom course?Enquire

What you’ll cover on the day

– How to write concise copy that gets to the point quickly
– Make your copy clear, brief and write in plain English
– How people read differently on digital devices

Online writing techniques

– Using punctuation in web copy
– Creating effective lists and bullets
– How to curate and adapt content.
–  Writing calls to action
– Crafting effective landing page copy

Basic search optimisation

– Five essential SEO copywriting techniques
– Selecting and using the right keywords
–  How to create Google-friendly content

Who should attend?

– People that write and adapt content for social media
– Copywriters and journalists
– Digital marketers
– Website managers and designers

Book your place

  • Nov 08
    Wed, 8 Nov 2017
    • £425.00 excl. VAT
Or call: 020 7164 6405

*10% discount for CIPR / PRCA members

Course Information

Time
One day: 10am to 4pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 SES
Interested in running this as a private or custom course?Enquire