Press release writing - Online Workshop

Over the last 30 years, we’ve found that PR people aren’t taught how to write press releases - they’re left to just pick it up by studying old releases. No wonder so many of them go unread. Join us to learn to write releases that are likely to be opened and read.

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Duration
80 minutes
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES

Learn to use our Press Release Blueprint to make releases more effective. We’ll show you how to make sure you’ve got your story in the right shape then go through some specialist press release writing techniques - from headlines to quotes.

You’ll explore examples of the right ways to do things and learn about the common mistakes and problems you should look out for.

Course content - 80 minutes

Creating a good press release

  • Make your story newsworthy and compelling
  • Come up with the right angle and lead
  • Good structure - start with a press release blueprint
  • Write usable quotes that help you get coverage

Press release writing techniques

  • Craft the perfect introduction
  • Write headlines that get the right attention
  • Make your subject lines stand out in the journalist’s inbox
  • Use the right tone of voice
  • Write clear, brief and usable copy

Workshop Leader

Subject expert Tom Clarke will have you writing better press releases quickly. Over 16 years at PR Newswire, he advised clients on several thousands of press releases and gained a unique behind-the-scenes understanding of what works and what doesn’t.

Book your place

Let us know if you're interested in attending, we may be able to schedule a new workshop.
Register your interest now

Or call: 020 7164 6405

Course Information

Time
80 minutes
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES

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