A group writing exercise.

Effective Press Release Writing

Get your news stories noticed by learning simple techniques in one of the UK’s most successful press release writing courses.

Book your place

  • Jan 25
    Fri, 25 Jan 2019
    • £399.00 excl. VAT
    Event is fullJoin waiting list
  • Mar 19
    Tue, 19 Mar 2019
    • £399.00 excl. VAT
  • Jun 16
    Sun, 16 Jun 2019
    • £399.00 excl. VAT
  • Nov 19
    Tue, 19 Nov 2019
    • £399.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £399.00
Duration
One day: 10am to 4.30pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES

Learn to use Henshall Centre’s Press Release Blueprint to make releases more relevant and interesting to your target audience. We’ll take you through the process using various activities and send you back to your office with the templates you need.

Course content

Plan a good news release

- How to make your story newsworthy
- The essential elements of a press release
- Focus on target audiences
- Our Blueprint - a one-page press release template

Get your release opened and read

- Rules for good headlines and subheadings
- Write engaging subjects that get journalists’ attention
- Some tips and lessons from email marketers
- Find the best angles

Use the best writing style

- Write a compelling story using a ‘pyramid’ structure
- Find the right tone of voice
- Write clear and brief copy
- Write publishable quotes that enhance your story

What to expect

You won’t find a press release course like this anywhere but Henshall Centre - it’s entertaining and effective. We’ve regularly updated the course over nearly thirty years to make sure it’s current and engaging. We limit workshops to eight people so you can get personal coaching and feedback that improves your work. You’ll find yourself involved in group exercises, watching a couple of videos and, of course, writing on your own.

Who comes to this workshop?

- PR professionals who have been writing releases for less than a year
- Account executives and juniors at PR agencies
- Content marketers that want to learn a PR approach

After the course

You’ll get a certificate, notes from the course, something to present to your colleagues and a two-week check-in from your trainer to make sure you remember the most important points.

Delivering a private course

We can run our press release writing workshop in-house, or as a closed course at the centre. Call us to find out more: 020 7164 6405.

Book your place

  • Jan 25
    Fri, 25 Jan 2019
    • £399.00 excl. VAT
    Event is fullJoin waiting list
  • Mar 19
    Tue, 19 Mar 2019
    • £399.00 excl. VAT
  • Jun 16
    Sun, 16 Jun 2019
    • £399.00 excl. VAT
  • Nov 19
    Tue, 19 Nov 2019
    • £399.00 excl. VAT
Or call: 020 7164 6405

Course Information

Price
From £399.00
Time
One day: 10am to 4.30pm
Venue
Henshall Centre, 5 Glasshouse Walk, Vauxhall, London SE11 5ES

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