LEARNING DESIGNED TO CHANGE THE WAY YOU WORK.

THIS ISN’T TRAINING, IT’S BUSINESS ENHANCEMENT

Upgrade your business through impact-oriented learning designed for communications and marketing agencies. Created by specialist learning consultancy, Henshall Centre, the Smart Agency Workshop helps agency people improve their work through smarter processes, strategic techniques and simple habits.

Blending live workshops with follow-up digital content, our active learning experiences focus on changing the way you work so you can create a positive impact on your agency quickly. We tailor every workshop to help people achieve the results they need.

FUN, ENGAGING, IMPACT-ORIENTED WORKSHOPS CREATED BY AGENCY VETERANS WORKING WITH LEARNING DESIGN EXPERTS.

We use exercises and simulations to help people pick concepts up rapidly and put them into practice quickly. The activities, visual work and facilitated discussions make workshops memorable and enjoyable, then help people retain what they've learned and pass that knowledge on.

WE DON’T TRAIN PEOPLE. 
WE CREATE SHORT, EFFECTIVE LEARNING EXPERIENCES THAT HELP PEOPLE MAKE A POSITIVE IMPACT ON THEIR AGENCIES IMMEDIATELY.


Over the last 30 years, we've helped hundreds of agencies improve the way they work through learning. We work with a range of agencies, from pure PR to digital marketing agencies. Here are some of the names that have been through our doors recently.


SOME SMART AGENCY MODULES

You decide what you want to achieve, we'll design a learning experience that helps. To make learning more efficient and cost effective, you can create workshops using the modules we constantly update and improve.

WORK AND PRODUCTIVITY

Project management skills

Use your time better

Manage by objective

Learn productivity processes

Increase your team efficiency

Choose the right productivity tools

PEOPLE MANAGEMENT

Leadership skills

Line management skills

Delegation and empowerment

Resolve conflict

Coaching and mentoring

Personal development planning

AGENCY BUSINESS SKILLS

Grow your accounts

Develop your agency credentials

Better new business pitches

Respond to an RFP

Improve your agency brand

Write winning award entries

CLIENT SERVICE

How to retain clients

Run profitable accounts

Develop and manage strategy

Deal with over-servicing

Keep a client account active

Measure and report effectively

SELF IMPROVEMENT


Become more assertive

Present more confidently

Improve your personal brand

Become a better communicator

Sharpen your writing skills

Be a better trainer

AGENCY WORKOUTS

Come up with better ideas

New business pitch coaching

Develop a comms strategy in a day


FEATURE WORKSHOPS 

PRODUCTIVITY 
BECOME INCREDIBLY PRODUCTIVE

Spend a day looking at how your team can increase the impact of its work while becoming more efficient and effective. This one day workshop will help you get more done in the time you have when emails, client requests, deadlines and meetings are never-ending. Using smart working processes, your team will learn to prioritise the right things while identifying then automating or eliminating tasks that waste time.

While the workshop is all about finding the focus to do meaningful work, we’ll also look at how to cope with being overloaded and particularly, how to stop taking on more when you’ve got enough to do.


SELF IMPROVEMENT 
UPGRADE YOUR COMMUNICATION SKILLS

You can achieve more when you communicate - whether you’re on a conference call, writing an email or pitching an idea to a client. Through interesting exercises and group learning, we’ll help you make an impression, express yourself clearly and influence how others perceive you.

In this active one or two-day workshop,  you’ll discover techniques that can quickly make you a more confident and persuasive communicator. Our coaches will help you build personal presence and communicate with people in an authentic and engaging manner. You’ll also be equipped to make better choices in tricky communication scenarios.


MANAGEMENT 
BECOME A GREAT LINE MANAGER

This workshop is all about sharpening the people management skills and behaviours agency staff need to go from practitioner to effective line manager. As line managers have to be everything from counsellors to disciplinarians, we look at building people’s communication skills and emotional intelligence alongside personnel management techniques.

The workshop suits multiple levels of experience, with content focusing on increasing engagement and productivity while creating the right working environment. We also help managers understand personalities and management styles, so they can help people reach their full potential at work.


AGENCY WORKOUT
BOOST YOUR TEAM'S CREATIVITY

Creativity isn’t a magical talent reserved for special people – you can easily learn to come up with better ideas.

This day will give your team processes and tools that help them generate ideas even when they are under pressure. The workshop is a day of fun underpinned by serious theory and proven strategies that will change the way you work. You’ll also learn how to explain (and sell) ideas effectively.

There are no cringe-inducing creative exercises – instead you’ll practice being creative in a way that’s relevant to your work.


MANAGEMENT
LEADERSHIP SKILLS FOR AGENCY PEOPLE 

Creating strategies, managing profitability and developing your team – agency management roles are tough. We’ve created this workshop to help.

This one day workshop is designed to help you become an effective account director and inspirational team leader. You’ll become a more confident agency businessperson, ready to take on clients’ demands while getting the best out of your staff.

You’ll learn techniques that help you coach, mentor and motivate your team while guiding them to success.

We can run this workshop for all levels from senior account executive.