The ten-minute audience-persona creator
Creating audience/reader personas can take months, but this tool (from our content marketing courses) will help you make them in minutes.
Targeting your audience based on demographic information makes marketing much easier, but it doesn’t necessarily mean you understand them any better.
Statistics like age, sex and location don’t help you generate marketing content that builds rapport, trust and love for a brand.
While it’s lovely to know hypothetical customer *Jane*, a single 20-something from Wiltshire, you’ll have to work hard to keep generating content that matches those facts.
You can create valuable audience personas by expanding on demographics to build characters you can imagine talking to. When you know Jane wants to travel the world, that she hates tourist-traps and worries she might get in trouble when travelling alone, you have a useable persona.
|Travel the world.||Experiences beyond standard tourist sites.||Travelling alone can be dangerous.|
Now that you’ve got a character’s goals, needs and obstacles laid out, you can plan your content around them. Discovering and documenting the needs and obstacles is like planting a content-allotment. Every time you need to write or create something, you can pick one and build an idea around it.
Have a go
Pick an obstacle, give your reader advice on how to overcome it.
Pick a need, help a reader understand their options better.
Pick a goal, inspire them through stories of people who have achieved it.
You can now segment your audience by goals instead of demographics. Now, Jane is in the same group as retired 70-year-old Tom because they both have the same needs when it comes to holidays.
Remember, each persona represents a set of individuals, so write as if you’re addressing a small group. If you link these personas to your editorial planner, it’s easy to keep a running conversation and build relationships with your audience.
The most important rule
It’s straightforward – as long as you understand your customer. If you weren’t able to answer the questions; speak to some of these real people. If you could fill all the boxes without a second thought – talk to your audience! You’re probably making too many assumptions, which could render your persona useless.
DOWNLOAD THE TEMPLATE
[inbound_forms id=”3484″ name=”Persona download”]